Finance, business, and data in one unified view.

Alejandro Martínez
Founder of BIWHAT!

I’m Alejandro Martínez, founder of BIWHAT!, and I believe data only creates real value when it helps us understand what’s happening in a business or organization and, from there, make better decisions.

I hold a Bachelor’s Degree in Financial Administration, with Honors, from Tecnologico de Monterrey, and my experience in finance, operations, and business development led me to become increasingly interested in data analytics and Business Intelligence.

A través de herramientas como Power BI, Power Query y DAX, transformamos información que muchas empresas ya generan —pero que normalmente se encuentra dispersa en Excel, sistemas de ventas u otras fuentes— en información clara, visual y útil para la toma de decisiones.

It’s not just about creating good-looking dashboards.

We first seek to understand how the business works, what information it generates, and what decisions need to be made. From there, we develop a solution that turns your data into a truly useful tool to monitor operations, identify opportunities, and uncover problems early.

We believe Business Intelligence shouldn’t be limited to large companies. Our goal is to make data-driven tools and insights more accessible to small and mid-sized businesses, giving them the information they need to make better decisions, compete more effectively, and grow with confidence.

Microsoft Power BI Data Analyst Professional Certificate Microsoft - Coursera

Financial Analyst Certificate Tulane University - Burkenroad Reports

Certifications & Additional Training

Digital Marketing Certification Google Actívate

Multimedia Design for Non-Designers Diploma Universidad Anáhuac Online

Our Approach